Salesforce CPQ Specialist Exam 2026 – Complete Practice Guide

A Price Rule in Salesforce CPQ is designed to dynamically calculate the price of a product based on specified criteria and conditions. This functionality allows for flexible pricing strategies that can adjust prices in response to various factors, such as product attributes, customer segments, or promotional considerations.

When configured, Price Rules can leverage fields from related records, apply discounts, and incorporate complex formulas, which are all instrumental in providing dynamic pricing tailored to specific scenarios and customer needs. This capability is particularly beneficial in environments where pricing may need to be adjusted frequently to remain competitive or address specific customer requirements.

While there may be specific considerations regarding how Price Rules apply across different product types, the essence of a Price Rule remains its ability to alter pricing dynamically. Thus, the statement that a Price Rule can be used to dynamically calculate the price of a product is accurate.