Salesforce CPQ Specialist Exam 2025 – Complete Practice Guide

A bundle in Salesforce CPQ is designed to combine a set of products that are related or complementary to one another. This means that when creating a bundle, it makes sense to include products that naturally fit together, providing an enhanced value proposition to the customer. By grouping related products, organizations can streamline the selling process, making it easier for customers to see how the products work together and offering them in a cohesive package.

This approach allows sales teams to create targeted offerings that resonate with customer needs, thereby increasing the likelihood of a sale. Bundling related products also helps in terms of pricing strategies and promotions, allowing for potential discounts or special offers which might not make sense when the products are sold individually.

The other options do not capture the concept of bundling effectively. Including any product regardless of category could lead to irrelevant combinations that do not add value to the customer. Including only products of different brands would complicate the branding message and might confuse customers. Lastly, limiting a bundle to only discounted items could restrict the bundle's flexibility and perceived value, as not all valuable offerings will necessarily be discounted. Thus, focusing on related products encapsulates the essence of effective bundling in Salesforce CPQ.